12 July: U.S. President Donald Trump has officially announced a 30 percent tariff on goods imported from the European Union and Mexico, effective August 1, as part of a sweeping move to renegotiate trade deals and assert what he calls “fairness” in global commerce. This decision comes after a 90-day pause and earlier tariff threats issued in April.
In a series of letters addressed to European Commission President Ursula von der Leyen and Mexican President Claudia Sheinbaum, Trump accused both regions of taking advantage of American markets. While he acknowledged Mexico’s efforts to assist in border security, he criticized its failure to stop drug cartels, claiming they are turning North America into a “Narco-Trafficking Playground.”
Trump also warned that more countries could face similar measures. South Korea, Japan, and others are currently in talks with the U.S. to prevent or minimize the effects of these tariffs. He recently informed South Korean President Lee Jae Myung of a delayed 25 percent tariff, now set for August 1.
European Union leaders strongly criticized the move. President von der Leyen warned that the 30% tariffs would “disrupt essential transatlantic supply chains,” harming businesses, consumers, and patients on both sides. While reaffirming the EU’s commitment to dialogue and fair trade, she also signaled readiness to implement “proportionate countermeasures” if the tariffs go into effect. She emphasized the EU’s openness and its ongoing efforts to protect European interests while deepening global partnerships rooted in rules-based trade.
Mexican President Claudia Sheinbaum responded by confirming that trade discussions were ongoing. She called the tariff move “unfair” and emphasized that Mexico is negotiating to protect jobs and companies on both sides of the border. Talks held on Thursday between Mexican officials and the Trump administration reportedly covered migration, water management, and border security.
This latest tariff announcement continues Trump’s strategy of reshaping U.S. trade policy. His administration has already sent letters to 25 countries outlining retaliatory tariffs ranging from 20 to 50 percent. While the August 1 deadline was initially described as flexible, recent statements suggest Trump now intends to enforce it strictly, though there is still room for new trade deals.
So far, only one formal agreement has been finalized—with the United Kingdom. Talks are underway with China and Vietnam as part of broader efforts to rewrite America’s global trade relationships.
Key Reactions:
- EU: Open to talks but warns of countermeasures if tariffs proceed.
- Mexico: Calls tariff decision unfair; confirms ongoing negotiations.
- Other nations: Facing pressure to reach agreements before August 1 to avoid steep tariffs.
This marks a critical moment for international trade as nations weigh economic diplomacy against the growing reality of protectionist policies from the United States.
