Porsche Cars Canada, Ltd. (PCL), importer and distributor for the sports car manufacturer from Stuttgart, today reported first-quarter total sales of 2,211 units, besting any previous results for a January to March period. This represents a year-over-year increase of 4%. Porsche Approved Certified Pre-Owned vehicle sales also achieved a stellar first quarter with 788 units reported, an increase of 16% versus the same period in 2022.
“We are delighted to report our best first-quarter Canadian sales results in this milestone year for the brand,” said John Cappella, President & CEO, Porsche Cars Canada, Ltd. “75 years on, our brand continues to bring excitement and fascination with every Porsche sports car delivery.”
In 2023, the Stuttgart brand does not only mark the 75th anniversary of the first vehicle to bear the Porsche name, the 356 “No. 1” Roadster, receiving its street certification in 1948. It also celebrates 60 years of its iconic sports car, the 911. As the successor to the Porsche 356, the 901 prototype was first unveiled at the Frankfurt International Motor Show (IAA) in 1963, before being renamed 911 for its market launch in 1964.
Model PCL First Quarter Sales
718 Boxster 31 27
718 Cayman 63 33
911 188 285
Cayenne 655 621
Macan 1,084 942
Panamera 59 76
Taycan 131 141
Grand Totals 2,211 2,125
Porsche Approved Certified Pre-Owned 788 681
This press release contains forward-looking statements and information that reflect Porsche AG’s current views about future events. These statements are subject to many risks, uncertainties, and assumptions. They are based on assumptions relating to the development of the economic, political, and legal environment in individual countries, economic regions, and markets, and in particular for the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of publication. If any of these risks and uncertainties materializes or if the assumptions underlying any of the forward-looking statements prove to be incorrect, the actual results may be materially different from those Porsche AG expresses or implies by such statements. Forward-looking statements in this presentation are based solely on the circumstances at the date of publication. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded. This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.
About Porsche Cars Canada, Ltd.
Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman, Taycan, Panamera, as well as Cayenne and Macan. Headquartered in Toronto, Ontario, since 2017, PCL employs a team of more than 60 in sales, aftersales, finance, marketing, retail development, and public relations. They, in turn, work to provide Porsche customers with a best-in-class experience in keeping with the brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. In 2019, a Parts Distribution Centre opened its doors in Mississauga to service the countrywide network of 21 Porsche Centres. PCL is the dedicated subsidiary of Porsche AG, headquartered in Stuttgart, Germany.
At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.